Grupo Vita

Grupo Vita is a Brazilian company that aims to make its clients fly high. This idea is based on its three pillars: lines of credit, insurance and investments. Its goal is to enable everyone to acquire assets, secure them and continue investing to improve their lives.
Our challenge was to unite these three pillars with the idea of ​​flying high to build a perception of high brand value. It’s not about where customers are, but where they will go with Grupo Vita. Following this path, I created a serious, elegant and strong perception, making the company’s objectives clear. With colors that reference gold and unity, our symbol has a majestic eagle and three diamonds that symbolize the pillars of the group. Therefore, I designed an innovative brand with effective language that conveys the company’s vision.